Define a strategic business plan.

Market analysis is not a trivial task, therefore it can be performed or not, depending on the costs, complexity and maturity of the organization on the domain. The systematic research and the analysis of the external factors determine the success of the domain in the marketplace. It involves the gathering of business intelligence, competitive studies and assessments, market segmentation, customer plans, and the integration of this information into a cohesive business strategy and plan (Clements and Northrop, 2001). Product line scoping has its base in the areas of domain-specific reuse, economic modeling in reuse, marketing science and mainly in product line engineering (Jhon et. al., 2006).Therefore, in general, scoping requires market knowledge and in cases which market analysis is not possible, the marketers’ knowledge about the tendencies of the market segments in which the domains of the product line are inserted is essential.